Seeing errors, warnings, and opportunities is also effortless with the Bing ads editor. You can then keep track of each budget’s performance, and if one has run out of funds, it will automatically switch to budget paused. The Bing ads editor also supports shared budgets when the budget is being distributed across multiple campaigns. You can cut, copy, and paste negative keywords from one list to another through the shared library. Click the keywords tab and edit them in the manager or editor pane to do so. The Bing ads editor allows you to edit the text of your keywords and post changes. They will always be accessible by clicking the summary grid in the view drop-down. You can also save searches if you think you will use them again in the future by clicking save as a custom search. Additionally, you can choose from active, paused, inactive, disapproved, or deleted ads. You can set multiple parameters within the advanced search to find several items with those attributes. Advanced SearchĪdvanced search allows you to access search criteria easily. To replace, navigate to the find box, type the words you’d like to change, and click replace, similar to the find and replace feature with Google. All you have to do is select your ads in the Ads tab and click replace text in the editor pane. This feature is what allows you to update your ad copy. You can visit the web user interface at, which allows you to access information for an individual campaign item, or go through the Bing Ads’ application programming interface (API), which will enable you to build tools to manage your campaign data in bulk. There are two ways to manage your PPC campaign through the editor. According to ReportGarden, CPC averages $7.99 on Bing and $20.08 on Google. The reasoning for the lower price is due to less competition of advertisers bidding, allowing you to get more for your dollar. The average campaign budget to utilize Google AdWords is around $2,000, while with Bing, the cost ranges from $400–$700. While Bing does not always have the volume of traffic that Google does, it makes up for it in overall performance. This is evidenced by the fact that almost 40% of Bing users range from 35 to 54 years old. They reach 63 million users that aren’t reached with Google AdWords and provide advertisers with the chance to reach older and more educated users. If your business is in shopping or financial services, you should heavily consider using the Bing ads editor because those ads have higher CTRs.īing ads provide a substantial amount of opportunity that Google does not. For example, both platforms show display URLs underneath the headlines, but Bing bolds the URL to make it more visible, while Google does not. Google AdWords, there are several things to consider. This opens up your campaigns to searches not only on those sites but all sites owned and operated by those search engines such as all the Yahoo verticals, Autoblog, TechCrunch, Engadget, and Built by Girls. Microsoft owns Bing, Yahoo, and AOL, so your ads will appear on all three search engines when using the Bing Ads Editor. The Bing ads editor not only allows you to work across campaigns more efficiently but it allows you the leverage to optimize those campaigns.
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